Persona Marketing: How Ssense (and Others) Get Their Customers
• Partner Insights Team
Ever feel like a brand just gets you? That’s not luck—it’s persona marketing at its finest. Brands like Ssense, Glossier, and Aime Leon Dore don’t just sell products; they curate entire lifestyles by aligning with the brands their customers already love. From perfectly paired fashion collections to seamless brand adjacencies, these companies create authentic connections that feel effortless. Dive into how persona marketing works, why it’s changing the game, and how you can use it to build deeper customer loyalty.