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Suddenly, everyone’s talking about Mirage. And if you’re a brand or marketer, it’s easy to see why.
Choosing the right creator isn’t about playing it safe. It’s about finding someone whose presence extends your brand’s reach into the right culture—even if they come from an unexpected category.
Not all creator partnerships need to be obvious. In fact, the best ones rarely are.
Choosing the right creator isn’t just about demographics, niche, or follower count anymore. If you’re still filtering through spreadsheets looking for someone who ticks a few generic boxes, you’re missing the bigger opportunity.
Gen Z doesn’t behave like previous generations, and nowhere is that more obvious than in how they engage with brands online.
We talk a lot about Gen Z—how they’re value-driven, hyper-aware, and allergic to anything that feels fake.
For years, brands have operated on a simple formula: create a great product, build awareness, rack up engagement, and convert followers into customers.
Most brands still think of their audience in terms of demographics—age, location, income, and maybe a couple of interest tags for good measure. But great brands—the ones that feel like they get you—think differently.
Ever notice how some brands just seem to get you? You visit their Instagram or website, and it's like they’ve peeked into your closet, your coffee order, or your Spotify playlist. They’re not just selling products—they're curating a whole vibe....
Launching your brand in a new city? Your first thought might be, "Find the biggest influencer around and leverage their audience." But follower count isn’t the shortcut to local credibility it once seemed.
Entering a new city or market can be tough. Many brands default to partnering with big-name influencers, hoping high follower counts translate into local traction. But these partnerships rarely offer the community credibility brands need at launch.
Brands chase high engagement because it feels measurable. But what if engagement is misleading you?
Follower counts were once the gold standard for influencer marketing. More followers meant more impact—or so we thought. But marketing has evolved. Now, follower counts aren’t just outdated—they’re irrelevant.
For years, brands have chased likes, shares, and impressions, believing these metrics equate to success. But do they? What if true success lies in building genuine communities and fostering long-term loyalty?